For those who want to stay ahead of the curve and impact their organizations’ marketing strategies, this course offers a comprehensive journey through marketing in the digital era.
The Training Course Digital Marketing and ChatGPT in Kuwait
Course Overview:
Powerful technology, interactive online communities, and robust search engines have shifted the balance of power to the customer, creating a complex digital landscape that marketers must navigate with care and precision.
Digital marketing training course in Kuwait offers a comprehensive marketing strategies to stay ahead of the curve and impact their organizations’ revenue
Additionally, you will discover how to leverage ChatGPT to gather and analyze customer feedback, enabling you to enhance your marketing strategies based on valuable insights.
in a short, by the end of this course, you will have a comprehensive understanding of key digital marketing techniques and how to utilize ChatGPT to optimize your marketing efforts.
Program Objectives:
- Learn how to identify pivotal marketing priorities and effectively evaluate digital advertising and brand experiences
- Discover how to leverage access and engage strategies to enhance value and better reach consumers
- Evaluate how organizations implement customization and critique personalized digital services from a consumer viewpoint
- Develop the ability to identify changing social media patterns and analyze how organizations employ connect-and-collaborate strategies
- Describe the digital advertising terminology, ad-auction dynamics, and optimization techniques using real-world simulation tools
- Become proficient in using data for campaign optimization and translating customer insights into robust marketing strategies
- Master how to qualify and measure ROI, and gain the ability to evaluate and optimize marketing performance through simulations
- Develop a structured approach to marketing planning and an enriched perspective of the future of marketing
- Understand the Fundamentals of ChatGPT, including its capabilities, limitations, and applications in marketing strategies
- Optimizing marketing strategies and to use of ChatGPT to maximize impact across various platforms and campaigns.
Course Outlines:
Module 1: Marketing in the Digital Era
- Examine the shift in paradigms, from mass marketing to customer networks
- Explore the marketing funnel and see how customer networks shape each stage
- Dive into the core elements of customer behavior: access, engage, customize, connect, and collaborate
- Understand paid marketing and organic marketing — and why you need both to succeed
Module 2: Access and engagement
- Discover how to use market access strategy to reach the target customers of an offering
- Identify types of content marketing that work effectively with the engagement strategy
- Learn how an organization can use the access and engagement strategies to create new value for its customers
Module 3: Customize
- Learn how to use the customize strategy to create new value for the customer
- Discover the power of targeted communications to influence customers
- Develop a practical understanding of segmentation and its applications
- Take a closer look at constraints and complications you might encounter with this strategy
Module 4: Connect and Collaborate
- Identify changing patterns in social media usage
- Discover how the connect strategy can improve customer relationships, customer support, product development, and digital sales
- Learn how different approaches to the collaborate strategy can improve the value of products or services
Module 5: Digital Advertising and Social Networks
- Identify key marketing terms related to digital advertising and social media
- Examine the strengths and weaknesses of digital marketing, discover the latest trends, and learn to benefit from its advantages
- Explore the dynamics of an advertising auction, such as ranking factors and bidding
- Analyze and interpret data using a marketing simulation tool to optimize your digital marketing efforts
Module 6: The Power of Data and Analytics for Marketers
- Learn how to analyze digital marketing data and optimize a campaign to meet business objectives
- Discover how to apply marketing best practices in a realistic advertising interface
- Understand how customer insights can shape an organization’s marketing strategy
- Explore considerations such as data privacy, regulations, and the strategic value of data
Module 7: Marketing Measurement and ROI
- Understand how your organization defines ROI and become familiar with the challenges of measuring it
- Learn the principles of measuring the impact of marketing
- Engage in Novela simulation activities to discover how optimizing marketing performance can maximize ROI
Module 8: Strategic Planning, Marketing and the Organization, and the Future of Marketing
- Apply a five-step process for creating an effective customer-centric marketing strategy
- Discover how to earn a seat at the top table for digital marketing to influence business strategy
- Examine the future of marketing from a digital perspective
Module 9: Digital Marketing and ChatGPT
- What is ChatGPT?
- ChatGPT for Digital Marketing
- Email Marketing using ChatGPT
- Search Engine Optimization using ChatGPT
- Customer Feedback using ChatGPT
Course Closure
Frequently Asked Questions (FAQs)
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email training@shaarait.com, and a dedicated program advisor will follow-up with you very shortly.
Is it a certified training course?
No, after completion of the training course, the participant will get an attendance certificate from Shaarait Training.
Is there a prerequisite to attend the training course?
No, there is no a prerequisite for attending the training course. However, to be certified you should attend the 85% of training.
What type of certificate will I receive?
Upon successful completion of the training course, you will receive a hardcopy certificate. The certificate can be shared with employers and on social media. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The certificate will be delivered at the last day of the training.
